The Malaysian government will launch the first online edition of the Jualan Ihsan Rahmah 9.9 sale on September 9, 2026, coinciding with Malaysia Day celebrations [1, 2, 3, 4, 5]. Organized by the Ministry of Domestic Trade and Cost of Living (KPDN) with support from various ministries, the sale aims to provide Malaysians access to essential goods at affordable prices nationwide [1, 2, 3, 4, 5].
Customers can expect discounts ranging from 10% to 30% off regular prices on daily necessities during the sale [1, 2, 3, 4, 5]. Prime Minister Datuk Seri Anwar Ibrahim, who announced the event while officiating the TikTok Shop Summit Malaysia 2026 today, emphasized that the sale symbolizes broad support for Malaysia's 34.5 million people and addresses ongoing cost of living issues [1, 4].
"Taking into account the spirit of independence and Malaysia Day, as well as the initiative undertaken by TikTok Shop, I welcome the continuation of this initiative and effort," Anwar said, noting alignment between the online sale and TikTok Shop's efforts [2]. "I want to align this with the Jualan Ihsan Rahmah 9.9 online sale," he added [2].
The event is launched in partnership with TikTok Shop and coincides with the TikTok Shop Summit Malaysia 2026, highlighting collaboration between government and e-commerce platforms [1, 2, 3, 5]. Anwar urged wider publicity so more Malaysians benefit from the affordable offers [1, 2, 3, 4, 5].
The sale begins on September 9, aiming to help ease consumers’ cost burdens by providing essential items at lower prices across Malaysia [1, 2, 3, 4, 5].
