Malaysia Prime Minister Anwar Ibrahim plans to launch an AI avatar called PMX AI that mimics his voice and appearance to interact with the public and aid in government services. [1, 2, 3, 4] Developed by Malaysian digital infrastructure firm Zetrix AI Bhd in collaboration with Anwar’s political party, Parti Keadilan Rakyat (PKR), the avatar will serve as a digital assistant for citizens. [1, 2, 3, 4]
PMX AI uses a 'personal knowledge' model continuously updated with the Prime Minister’s speeches, writings, public statements, and government policies. This enables it to provide real-time, fluent, and autonomous responses in both English and Malay. [1, 2, 4] It is designed to help Malaysians navigate daily government tasks like renewing driver’s licenses, making payments, accessing job placement support, and receiving education guidance. [1, 2, 3, 4]
The avatar’s agentic capabilities allow it to carry out multi-step tasks with minimal human intervention, streamlining service delivery. [1, 2, 4] It can also understand regional dialects, slang, and colloquial Malaysian expressions, making interactions feel natural and accessible. [3, 4]
The Prime Minister’s Office released a launch video portraying Anwar Ibrahim as an astronaut, superhero, and sci-fi character, emphasizing PMX AI as "a digital extension of myself. Ready to listen, assist and serve the people," according to the video narration. [1, 2, 4]
Zetrix AI’s group managing director TS Wong said, "AI will transform governance and politics," signaling confidence in the avatar’s potential impact. [1, 2, 4]
Anwar, Malaysia’s 10th prime minister, announced the PMX AI avatar’s creation on July 10, 2026, describing it as a tool to help citizens access public services more easily. [3] The avatar is expected to debut within days following the announcement in early July 2026. [1, 2, 3, 4]
