FairPrice Group will freeze prices on over 500 essential products from June 1 to August 31, expanding from the previous freeze on 300 products [1, 2]. The expanded price freeze covers a broad range of pantry staples including FairPrice housebrand rice, cooking oil, eggs, vegetables, fresh and frozen meat, milk, plus senior and baby care products [1, 2].
FairPrice first introduced a price freeze on 100 daily essentials in April before expanding to 300 items through May 31 [1, 2]. The latest increase to 500+ products reflects persistent global economic uncertainty and supply chain disruptions linked to the war in the Middle East, impacting costs [1, 2].
Vipul Chawla, FairPrice Group CEO, said the price freeze aims to offer consistency in prices, which he called "the truest form of support" for shoppers. He noted, "By keeping these daily necessities consistently affordable and firmly within reach, we want all shoppers to feel secure that their grocery budget remains protected month after month" [1]. Chawla also emphasized the need for "a deeper, more sustained commitment" given prolonged global uncertainties [1].
Ng Chee Meng, NTUC secretary-general, said rising living costs remain a real concern. He said, "No worker and their family should face rising costs alone, and we will continue to stand with them through any challenges" [2]. NTUC and FairPrice intend to launch tailored support initiatives aimed at seniors and vulnerable communities in the coming months [2].
The price freeze extension runs through August 31, marking the latest step in FairPrice's phased strategy to stabilize household grocery spending during volatile global conditions [1, 2].
