Holland & Barrett re-entered the Singapore market in June 2026 through a multi-year partnership with DFI Retail Group, ending its absence since March 2025 [1, 2, 3]. Initially, about 60 Holland & Barrett products are available in 15 Guardian stores as well as on Guardian's website and app [2, 3]. By the end of June 2026, the range will expand to over 50 Guardian stores across the city-state [1, 2, 3].
DFI Retail Group operates more than 120 Guardian stores in Singapore, alongside 7-Eleven outlets [1]. The new partnership grants DFI distribution rights for Holland & Barrett products across multiple Asian markets, including Singapore and Hong Kong [2, 3]. The aim is to broaden consumer access to science-led wellness products such as vitamins, supplements, and nutritional solutions focused on immunity, gut health, sleep, beauty, and healthy ageing [2, 3].
Close to 70% of the Holland & Barrett products launched in Singapore are new to the local market, according to the companies [2, 3]. DFI will also introduce professional in-store advice and AI-powered wellness services at Guardian and Mannings stores, including skin and scalp assessments [2, 3]. The retailer plans to expand these tech-enabled services to a quarter of its stores within the next few years [3].
Holland & Barrett exited Singapore in March 2025 after closing 12 stores when its franchise partner, MA Supplements, entered liquidation due to debts [1, 2, 3]. Gordon Farquhar, Holland & Barrett’s international managing director, said the closures were "quite a good lesson" and that the brand had shifted to "a different model with a strong, stable and trusted partner" [3].
The companies held a signing ceremony in Singapore on June 3, 2026, to announce their multi-year partnership [1, 3]. By the end of June, Holland & Barrett products are set to be widely available across Singapore's Guardian network [1, 2, 3]. The partnership plans to extend product launches to Mannings stores in Hong Kong by Q4 2026 [3].
