Siranudh Scott, known as Psi, publicly accused his older brother Sunit Scott of sexually abusing him between the ages of nine and thirteen in a tearful Facebook video posted in May 2026 that went viral with over 18.8 million views [1, 2]. The 29-year-old marine conservationist is a fourth-generation member of the wealthy Thai Bhirombhakdi family, owners of Boon Rawd Brewery, the company behind Singha beer [1, 2].
Psi shared deeply personal reflections on the trauma, stating, "You don’t forget those things. You learn a very quick lesson that blood is not everything. I made a promise to myself to be ‘free’" [1]. He also told The Straits Times he had felt "like dying" from the abuse and that, "I realised that I was in hell and I was comfortable with being in hell – and that’s not okay" [2].
After the allegations surfaced, Sunit Scott, who is in his mid-30s, denied that sexual abuse occurred but acknowledged engaging in roughhouse play with his brother during their childhood [2]. Boon Rawd Brewery swiftly removed Sunit from all leadership and official positions on May 19, 2026, citing the allegations as the reason [2].
On May 13, Psi further drew public attention by posting a four-minute audio recording of a confrontation between the brothers about the abuse claims. That recording attracted 20 million views online [2]. The viral allegations also triggered calls on social media for a boycott of Singha beer products [1, 2].
Psi’s disclosure has challenged Thai cultural taboos on discussing sexual abuse and increased public awareness, sparking some discussion around the need for legal reform [1].
Psi’s initial Facebook video was posted on May 9, 2026, followed by the audio confrontation on May 13, Sunit’s removal on May 19, and Psi’s public interview expressing his trauma on May 20 [1, 2].
The next major step will likely be any legal actions or formal investigations stemming from the allegations, though no official case has been reported as of now [1, 2].
