Global betting revenue for the 2026 World Cup is expected to surpass US$50 billion, making it the largest betting event in history [1, 2]. The tournament, expanded to 48 teams from 32 in 2022, has driven increased betting activity worldwide [1, 2].
Bettors are showing more interest in player-specific wagers and custom bet options known as "bet builders," shifting away from traditional team-only bets. Darren Small, Managing Director of Managed Trading Services at Sportradar, said, "We expect a lot of interest around the player props and what we call bet builders or custom bet options. So we’re anticipating that that’s going to be a big drive for us" [1].
Among teams, Argentina and France lead the betting markets. England ranks as the third favorite, trailing France and Spain. David Stevens, head of Public Relations at English bookmaker Coral, noted, "They are in fact third favourites, behind only France and Spain, and should Thomas Tuchel end 60 years of hurt, we bookmakers will be facing a significant payout" [1]. The prospect of England winning a second World Cup after six decades has driven strong betting interest.
Golden Boot wagers are also a key attraction. The top scorers drawing heavy attention are Kylian Mbappe of France and Erling Haaland of Norway [1, 2].
David Stevens added, "The sheer size and scale of this tournament will ensure it is the biggest betting event ever" [1]. The increase in teams and betting options is helping push global revenue well above prior records.
The 2026 World Cup, hosted across the United States, Canada, and Mexico, will kick off in June, with betting markets expected to intensify throughout the tournament.