Netflix will broadcast the 2027 FIFA Women’s World Cup in the United States and Canada after agreeing to pay $200 million for the rights, sources confirmed today [1, 2, 3]. The tournament is scheduled to take place in Brazil and Netflix’s deal also covers the 2031 event, although terms for the latter were not disclosed [1, 2].
FIFA Chief Football Officer Jill Ellis said the organization expects to double revenue for the 2027 Women’s World Cup to about $1 billion, a significant increase from the $270 million earned from broadcast rights at the 2023 edition [1]. This reflects growing interest and investment in women’s football globally.
For comparison, Fox acquired U.S. broadcast rights for the 2026 Men’s World Cup for $485 million, more than double Netflix’s fee, indicating that women’s soccer is still developing its commercial value relative to the men’s game [1, 2]. The European Broadcasting Union and FIFA also signed a partnership with 19 public-service broadcasters to deliver coverage of the 2027 Women’s World Cup across Europe, though financial terms of that deal have not been disclosed [1, 2].
Netflix’s investment is notable in the context of sports rights deals, considering the WNBA’s 11-year broadcasting deal valued at $3.1 billion, averaging about $280 million annually, which situates the Women’s World Cup rights within the rising market for women's sports content [1, 2].
Initial reports about the Netflix deal had surfaced on July 29, 2026 [3].
Next steps include finalizing production and broadcast logistics ahead of the Brazil tournament in 2027, as Netflix prepares to deliver live match coverage and related content to North American viewers [1].
