Subscribers to Netflix, Disney+, and Amazon Prime Video in western Europe have faced the highest average price increases over the past three to four years, with an average monthly rise of $1.86, compared to $1.70 in the US market [1].
Netflix UK raised its subscription prices starting late 2022 or early 2023. The current basic ad-supported tier costs £5.99 per month, while the standard ad-free tier is £12.99 monthly [1]. In 2025, Netflix UK reported annual revenues of £2.06 billion, up 11% from 2024, driven by a 7% rise in paid memberships and higher revenue per user. Pre-tax profit reached £72.5 million the same year [1].
Disney+ last increased subscription prices in the UK and US in September and October 2025. The UK ad-supported plan now costs £5.99 per month, while the ad-free plan is £9.99 monthly [1]. Disney+ bundles that include ESPN Select have also seen price hikes, for example, the ad-supported Disney+, Hulu, and ESPN Select bundle rose to $21.99 per month from $19.99 [2, 3]. Bundles including ESPN Unlimited are not affected by the upcoming price change [2, 3].
Amazon Prime Video introduced a £2.99 monthly fee for ad-free viewing in the UK starting February 2024 [1].
ESPN will raise prices on its streaming plans starting September 17, 2026. The ESPN Select monthly subscription will increase by $1 to $13.99, while the ESPN Unlimited plan will rise by $2 to $31.99 per month [2, 4, 3]. Annual ESPN Select plans will increase to $139.99 from $129.99, and Unlimited annual plans will go to $319.99 from $299.99 [2, 3]. ESPN Unlimited, launched in August 2025, expanded with MLB.tv, college sports sublicensing, and NFL media assets, including the NFL Network added on July 30, 2026 [4]. About 80% of ESPN Unlimited subscribers signed up through bundles with Disney Plus and Hulu [2, 3].
Streaming services including Netflix, Paramount+, and Peacock have increased prices multiple times in recent years reflecting ongoing market trends [4].
The next scheduled increase will take effect on September 17, 2026, when ESPN streaming plans and certain Disney+ bundles with ESPN Select will adjust prices accordingly [2, 4, 3].
