Samsung Electronics America (SEA) announced it will reduce 739 jobs at its Englewood Cliffs, New Jersey location as it plans to relocate its headquarters to Texas by the end of 2026 [1, 2, 3]. SEA currently employs about 1,200 workers in New Jersey, handling sales and marketing for Samsung's displays, phones, TVs, and home appliances in the U.S. [1, 2, 3].
Most affected New Jersey employees have been offered opportunities to relocate to Texas, but some will face layoffs. Samsung emphasized it is inaccurate to describe the changes purely as layoffs, citing workforce structure adjustments due to relocation and business priorities. "This process may lead to changes in our workforce structure, such as employees who are unable to relocate, or certain functions that are optimised to ensure our roles align to key business priorities," the company said [1, 2].
At least 100 employees based in Texas reportedly have been laid off, including some from the mobile business division, though Samsung did not confirm specific numbers for Texas layoffs [4]. Over 30 employees nationwide, including senior sales and marketing managers from Texas and New Jersey, publicly announced layoffs or departures on LinkedIn in mid to late July 2026 [4].
On June 30, 2026, SEA issued a WARN notice to part of its New Jersey workforce regarding the cuts [4]. Samsung officially informed Reuters on July 17, 2026, of the planned relocation and workforce adjustments [1, 2, 3].
The company is shifting its U.S. headquarters to Texas before the end of this year, with ongoing realignments expected as it completes the move [1, 2, 3].
