Slate Auto, a startup backed by Jeff Bezos, announced a partnership with Crayola to offer five signature crayon color wraps for its electric truck starting in Q4 2026 when deliveries begin [1]. The wraps come in Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion colors and cost about $1,550 for a starter pack that includes a matching Crayola key fob cap, clip-on dashboard "Slatelet," and decals [1, 2, 3]. Anna Roca, head of global partnerships at Crayola, said this is the crayon company's first automotive collaboration [1].
Slate unveiled its base electric truck in late June 2026 with a starting price of $24,950 and a range of 205 miles [1, 2, 3]. The truck features a single rear-wheel-drive motor powered by a 65 kWh lithium iron phosphate battery. It can tow up to 2,000 pounds and carry a payload of 1,550 pounds. The truck accelerates from zero to 60 mph in eight seconds, with a top speed of 90 mph [2].
The Slate vehicles come unpainted in a base gray color, designed to be customized by owners through wraps, decals, and over 200 accessories available [1, 2, 3]. Slate offers more than 100 standard wrap colors starting at $500, with professional installation roughly the same price [2].
Preorders for the truck started at the end of June 2026, requiring a $300 deposit. Slate expects to begin deliveries in the fourth quarter of 2026, with the majority of units shipping throughout 2027 [2, 3].
Slate Auto first emerged from stealth mode in April 2025, positioning itself as an affordable, customizable electric truck manufacturer backed by Bezos [1, 2]. The Crayola partnership adds a unique style element by bringing iconic crayon colors to the automotive market for the first time [1, 2].
