On September 3, 2026, the Trump White House launched a new website featuring five arcade-style games with MAGA (Make America Great Again) themes to highlight its immigration and other policies [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12]. The rollout included a promotional video posted on X, formerly Twitter, that mocked the Sega brand by replacing its logo with a MAGA logo to advertise the games [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12].

One of the most controversial games, "Rio Run," is a snake-style game where players control a digital version of border czar Tom Homan patrolling the Rio Grande. Players deport migrants of various skin colors, who then follow in orange prison jumpsuits [1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12]. Another game, "Build The Wall," mimics Tetris gameplay in which users stack blocks to build a border wall that fends off a migrant "horde" described as a "zombie border siege" [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12].

A third game, known as "Trump Savings Tycoon" or "Trump Account," involves collecting floating cash to fund $1,000 investment accounts for children born between 2025 and 2028 [4, 6, 7, 8, 9, 10, 11, 12]. The website also includes games themed on school lunch health policy and children’s savings plans [3, 5, 12].

A White House official said the games aim "to further contrast between a culture of fun and winning and the dark socialist vision Democrats have for America" [4]. A separate statement to AFP said, "This administration is laser focused on ways to innovate and tell the story of the President’s many accomplishments in a way that resonates with every American" [6].

The games’ launch coincides with an increased crackdown on undocumented migrants by the Trump administration. Human rights groups, including the Frontera Federation and AMIGOS San Diego, condemned the games as dehumanizing. Amerika Garcia Grewal, co-director of Frontera Federation, said, "Makes me sick. They've been playing games with people's lives for years, now they've made a video game of what they're doing" [4, 6, 7, 8, 9, 10, 11, 12].

Adriana Jasso, program coordinator at AMIGOS San Diego, said, "The cruelty and extremity of the administration... is no longer surprising. The White House seems intent on dehumanising and ridiculing migrants, even as people die in detention centres" [6]. Critics also raised concerns about the timing and priorities given ongoing crises like the Iran war and rising living costs [1, 2, 3].

The White House’s website and promotional campaign mark a novel, if controversial, method of political messaging. The games remain available online as of today, September 5, 2026 [1, 4, 6, 8].