Louis Vuitton announced on July 16 that it will transport the World Cup trophy to the New York-New Jersey MetLife Stadium during the 2026 tournament in a specially designed trunk [1, 2, 3]. The trophy, which typically resides at the FIFA Museum in Zurich when not in use, will be carried in the luxury trunk created by Louis Vuitton for the fifth successive World Cup, following the previous designs for the 2010, 2014, 2018, and 2022 tournaments[s1-s8].
The custom trunk features a golden 'V' on the front, symbolizing 'Victory' and 'Vuitton,' along with the brand’s monogram pattern and gold-plated brass corner protectors[s1-s8]. Inside, the trunk is lined with beige leather and includes a patch recognizing the partnership between Louis Vuitton and FIFA[s1-s8]. Louis Vuitton CEO and Chairman Pietro Beccari said the collaboration reflects a longstanding commitment to excellence and a shared belief in sport’s power to inspire and unite people. "For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport’s power to inspire and bring people together," Beccari said [1].
Louis Vuitton also makes bespoke trophy trunks for major Grand Prix circuits under a 10-year deal with Formula 1[s1-s8]. Meanwhile, Tiffany & Co. has crafted the Vince Lombardi Trophy for the Super Bowl since 1967, showing how luxury brands commonly partner with global sporting events to safeguard and showcase their most prized trophies[s1-s8].
The tournament will kick off later this year with the trophy’s journey to MetLife Stadium marking another chapter in the tradition of Louis Vuitton’s craftsmanship and sports partnership [1, 2, 3].
