Phil Schiller stepped down as head of Apple’s App Store and product events in recent days, ending a key chapter in his decades-long career at the company [1, 2, 3]. Schiller will remain at Apple as an Apple Fellow where he will focus on unspecified initiatives [1, 2, 3].
The App Store will now report to Eddy Cue, head of Apple’s services division. Carson Oliver, who has worked at Apple for over 14 years, will handle the App Store’s day-to-day operations [1, 2, 3]. Meanwhile, Nola Weinstein will take over leadership of Apple’s events team, reporting to Vice President Kristin Huguet Quayle. Weinstein is expected to lead the company’s upcoming September 9 event [3].
Schiller helped launch the App Store alongside Steve Jobs in 2008 and assumed leadership of the App Store in 2015. He previously served as Apple’s head of marketing until 2020 before shifting focus to the App Store [1, 2, 3]. His tenure also included involvement in high-profile legal disputes, such as Apple’s fight with Epic Games over app store policies [2, 3].
Schiller joined Apple in 1987 and took a four-year break at some point during his career [1, 2]. His leadership roles have made him a prominent figure in Apple’s product marketing and services for more than three decades.
This leadership change comes as Apple prepares for a major CEO transition. Tim Cook will step down as Apple CEO on September 1, 2026, with John Ternus set to succeed him [1, 2, 3]. The company’s next event, expected to highlight new products and services, will be led by Nola Weinstein on September 9 [3].
