X announced it will end its existing Revenue Sharing program, ceasing payments to participants after September 7, 2026 [1, 2, 3]. Starting September 8, creators can apply to the new Original Content Rewards program designed to prioritize original content creation over repurposing or clickbait [1, 2, 3].
The new program requires creators to have at least 500 verified followers and 500,000 Home Timeline impressions from verified Premium users within the past 90 days to qualify [1, 2, 3]. Participants must also subscribe to one of X’s Premium tiers—Premium, Premium+, or Premium Business—to be eligible for rewards [1, 3].
Original content eligible for rewards includes original reporting, analysis, photos, videos, memes, graphics, or commentary that adds meaningful value beyond simple reposts or captions [1, 2, 3]. The program excludes creators who primarily recycle content from others without significant transformation [1, 2, 3].
X said the goal is to reward creators producing original ideas rather than those gaming the system or relying on clickbait engagement [1, 2, 3]. Creators currently in the Revenue Sharing program must reapply after September 8 to join the new rewards program [1, 3].
X previously made adjustments to reduce payouts to aggregators and clickbait accounts, but those changes sparked backlash and were partially reversed [1, 3].
The transition marks a shift in X’s monetization strategy focused on quality content. Creators seeking to participate must apply for the Original Content Rewards program starting September 8, 2026 [1, 2, 3].
