X launched a new feature called "React with Video" on June 2, 2026, that lets users record video responses to posts instead of reposting or quoting them [1, 2]. The feature targets creators who build personal brands by commenting and reacting to content, providing a richer way to engage beyond text or reposts [1].
Videos created with the feature appear alongside the original post, either in a split-screen format or superimposed on the content, enhancing the interactive experience [2]. Nikita Bier, X’s head of product, said, "Commentary is one of the most important pillars of X. And sometimes the best way to share your thoughts is with video" [1]. Bier also described the feature rollout: "Today we're launching a whole new way to make them: React with Video. Tap the repost button and start recording with green screen, split screen, or..." [2].
Currently, the feature is available only on iOS devices. X plans to expand it to Android and the web soon [1, 2].
The launch of "React with Video" comes as X reports 550 million users as of March 2026, up from 520 million in December 2025, marking steady growth [1]. In recent months, X has removed its Communities feature in April 2026 to focus more on direct connections between users [1, 2].
Additionally, the company reduced posting limits for free accounts, capping them at 50 posts and 200 replies per day from prior limits of 2,400 posts daily. This marks a significant change to how frequently free users can post content [2].
X has also added new features like custom timelines and topic snoozing, aiming to improve user experience and content personalization [2].
