Sony's Marvel's Spider-Man 2 sold approximately 316,000 additional copies across PS5 and Steam within two weeks following the release of the Spider-Man: Brand New Day movie on July 30, 2026 [1, 2, 3, 4]. This spike generated roughly $11 million in revenue, with about 20% of these new sales being physical copies [1].
The game's daily active users surged to over 1 million during the weekend after the movie's release, about 2.6 times higher than pre-movie levels [1, 2, 3, 4]. Industry analyst Rhys Elliott of Alinea Analytics noted this as "one of the clearest transmedia halo effects we've ever measured," adding that such lifts currently "happen mostly by accident" [2].
Marvel's Spider-Man 2, originally released in 2023, has now sold approximately 18.2 million copies lifetime. About 92% of those sales came from the PS5 platform, bringing total revenue to over $1.2 billion [1, 2]. New in-game content was added to coincide with the movie, including a Spider-Man costume modeled after the Brand New Day film appearance [1, 2].
The boost in sales and engagement was driven mainly by the film's box office success, associated cultural hype, and well-timed discounts, officials said [1, 3, 4]. During the movie window, the PS5 version was discounted to around $29.39–$30, significantly higher than sales during prior promotions [1, 4]. Additionally, about 274,000 players accessed the game for the first time through the PlayStation Plus Extra subscription during this period [4].
The Spider-Man: Brand New Day film has grossed over $1.6 billion worldwide as of early August 2026 [3, 4]. Meanwhile, game developer Insomniac Games is preparing to shift focus. Their next title, Marvel's Wolverine, will launch on September 15, 2026, without an associated movie [1, 2].
