Most pre-orders for Grand Theft Auto 6 are for the $100 Ultimate Edition rather than the $80 Standard Edition, Take-Two Interactive CEO Strauss Zelnick said today [1, 2, 3, 4]. The Ultimate Edition includes exclusive vehicles, stylized weapons, outfits, tattoos, hairstyles, and five in-game shops such as vehicle mod shops, clothing stores, tattoo parlors, and beauty salons [1, 2]. Zelnick noted, "Actually, it is skewing more to the premium edition. That might be a reflection of the fact that the most avid consumers are the ones who are pre-ordering now" [1].
The official release date for GTA 6 is November 19, 2026, on PlayStation 5 and Xbox Series X [1, 2, 3]. Pre-orders opened in June 2026 with pricing set at $80 for the Standard Edition and $100 for the Ultimate Edition [1, 3, 4]. Take-Two expects the game to sell very well but does not anticipate surpassing the historic sales of GTA 5, which exceeded 200 million copies to date [2]. Zelnick emphasized that "We preserved our pricing on Grand Theft Auto 5 for a very long time—much longer than a standard release of an entertainment property" [3]. He also said, "We would never want people to feel like this is out of my range" regarding pricing [2].
Take-Two's business largely relies on digital sales, so the end of PlayStation disc manufacturing is unlikely to impact GTA 6's performance [1, 3]. The company plans to debut an "extended look" trailer for GTA 6 on Netflix in late August 2026, which will then be released on YouTube and social media platforms [1, 3]. Zelnick described the $100 pricing for the Ultimate Edition as a "bargain" despite it being higher than typical AAA game prices, and he said pricing is expected to remain stable without deep holiday discounts [2, 3, 4].
The extended look trailer release is scheduled for late August 2026, ahead of the November launch.
