The Apple Watch Series 11 is available at its lowest-ever prices during the 2026 Amazon Prime Day event, priced at $279 for the 42mm model and $309 for the 46mm version, roughly $120 off its typical retail range of $399 to $429 [1, 2, 3, 4, 5]. The Prime Day sale began on June 23 and continues through today, June 26 [6, 3, 4, 5].

The Series 11 builds on previous models with longer battery life, delivering 33% more power and lasting up to 43 hours with the always-on display enabled [1, 6, 3, 4]. It also features a brighter, more scratch-resistant display with smaller bezels and a larger screen compared to earlier watches [1, 2, 3, 4, 5]. Connectivity is upgraded from LTE in the Series 10 to 5G cellular support in Series 11 [2, 6, 3, 4, 5].

Health capabilities remain a core strength, including FDA-cleared hypertension notifications, EKG support, atrial fibrillation detection, sleep scoring, and blood oxygen monitoring [1, 2, 7, 6, 3, 4, 5]. A new AI-powered Workout Buddy acts as a fitness coach to motivate users during exercise [1, 7].

Eric Song, IGN's commerce manager, said, "Apple Watch Series 11 is the best smartwatch for most iOS users. It’s stylish, boasts excellent build quality, and seamlessly integrates with your iPhone." [1]

Other Apple Watch models like the SE 3 and Ultra 3 are also on sale during Prime Day, with the SE 3 priced under $200 [6, 3, 4, 5]. Retailers outside Amazon offer competing sales from June 22 through June 28, overlapping with Prime Day [6, 3, 4, 5].

Apple is expected to announce the Apple Watch Series 12 in September 2026, featuring minor upgrades with a retail price starting around $399 [1].