OnePlus announced it will end new smartphone product rollouts in North America and Europe, citing a global strategic adjustment. The company said, "As part of the proactive global strategy adjustment, OnePlus has decided to conclude new product rollouts in Europe and North America" [1].
Despite halting new launches, OnePlus will maintain software updates, security patches, warranty service, and after-sales support for existing phones in these regions for the foreseeable future [1, 2, 3, 4]. Customers owning OnePlus devices in the US and Europe will continue to receive support even as new models are no longer introduced.
The brand will shift its focus to the Indian and Chinese markets, where new OnePlus phones will still be released for now [1]. However, there are medium-confidence rumors that OnePlus might shut down its India operations in 2027, though this has not been confirmed [1].
OnePlus will also discontinue its proprietary OxygenOS Android build globally, switching to Oppo's ColorOS starting with the Android 17 update on supported devices [1, 3, 4]. This change reflects deeper integration with Oppo after OnePlus was acquired by the parent company.
The last new OnePlus phone available in the US and Europe, the OnePlus 15, was released in late 2025 [1]. Following the brand's departure from these markets, the US OnePlus community forums will shut down on August 16, 2026, with posts becoming unavailable from that date [2].
Some observers link the company’s declining presence and product strategy shifts to the departure of OnePlus co-founder Carl Pei, who left previously [4]. Pei’s exit is seen as a factor in the brand’s reduced footprint outside Asia.
The closure of the US forums and end of new launches mark a significant retreat of the OnePlus brand in Western markets but leave existing users supported. Future releases will concentrate on India and China amid ongoing market changes [1, 2, 3, 4].
